Message Templates

Message Templates are standardized messages used for WhatsApp Business API notifications and Broadcast Campaigns. WhatsApp requires templates for any business-initiated conversation (outside the 24-hour service window).

Template Categories

• Marketing: Promotions, offers, and newsletters.
• Utility: Order updates, account alerts, and OTPs.
• Authentication: One-time passwords for login.

Creating a Template

1. Go to Settings > Templates.
2. Click New Template.
3. Name: internal name for the template (e.g., order_confirmation).
4. Category: Select the appropriate category (Marketing/Utility).
5. Language: Choose the message language.
6. Content:
   • Header: Text, Image, Video, or Document.
   • Body: The main message text with variables (e.g., {{1}}, {{2}}).
   • Footer: Small text at the bottom (optional).
   • Buttons: Quick Reply or Call-to-Action buttons (Visit Website, Call Phone).

Approval Process

[!IMPORTANT] Meta Review: After submission, Meta reviews the template against their policies.

• Approved: Ready to send.
• Rejected: Violates policy. Check the reason and edit.