Engage
Broadcast Campaigns
Execute High-Volume Messaging Campaigns
Broadcast Campaigns
Broadcasts allow you to send proactive messages to a wide audience on WhatsApp and Facebook Messenger. This is ideal for marketing promotions, newsletters, and critical updates.
Campaign Creation Workflow
1. Select Audience
Target the right customers using Segments or upload a CSV file.
- Segments: Dynamic lists based on tags (e.g., "VIP Customers", "Pending Orders").
- Import: Upload a list of phone numbers for one-off campaigns.
2. Choose Content
Select a pre-approved Message Template.
[!WARNING] WhatsApp Policy: Marketing messages on WhatsApp must be pre-approved by Meta. Ensure your template is "Approved" before scheduling.
3. Schedule & Send
- Send Now: Trigger the campaign immediately.
- Schedule: Set a specific date and time for delivery to optimize open rates.
Analytics & Reporting
Track the performance of your campaigns in real-time.
| Metric | Definition |
|---|---|
| Sent | The number of messages successfully dispatched from the platform. |
| Delivered | Confirmed delivery to the recipient's device. |
| Read | The recipient has opened the message (if read receipts are enabled). |
| Replied | Percentage of recipients who responded to the campaign. |
Optimization Tips
- A/B Testing: Test different template variations to see which yields higher engagement.
- Timing: Analyze open rates to determine the best time of day to send.